At Wesley, the people we serve are at the heart of everything we do. I’m proud to share our 2025–2028 Strategic Plan— guided by the voices and needs of our clients, staff, partners, and communities.
Across Hamilton, Halton, Brantford, and beyond, many face poverty, homelessness, and systemic barriers. This plan reflects our renewed commitment to walk alongside them with compassion and work toward a more just, inclusive future.
Our priorities—enhancing services, strengthening community ties, supporting staff, improving systems, and ensuring sustainability—reflect our shared responsibility to build trust and remove barriers.
Thank you to everyone who contributed. Real change happens when we listen, act boldly, and work together.
With gratitude and determination,
Rashed Afif MSW, RSW
Chief Executive Officer
Wesley
2025-2028 Strategic Priorities
Through meaningful engagement with clients, staff, partners, and stakeholders, Wesley has identified five strategic priorities to guide our work from April 2025 to March 2028. These priorities reflect the challenges our communities face and the opportunities we have to grow, adapt, and deepen our impact. Each theme highlights a core focus that will shape how we support people, collaborate, and strengthen our organization.
Service Excellence
Enhance client focused service delivery models through evidence-informed practices that align with community needs.
Employee Experience
Elevate the employee experience that focuses on enhanced recruitment, onboarding, retention, and long-term career development.
Internal Infrastructure
Strengthen internal infrastructure by implementing data-driven systems to support operational excellence.
Financial Growth
Invest in financial growth by diversifying revenue streams.
Community Engagement
Develop a comprehensive internal and external communications strategy to promote and elevate our strategic priorities.
2025-2028 Strategic Planning Process
Wesley initiated a strategic planning process to determine the new strategic priorities in achieving our mission and vision for the next three years. The Pod Group (PG) was engaged to facilitate the process in support of a strategy focused on supporting members of the community while ensuring sustainability and long-term growth.
In support of the strategic planning process, information was gathered through a number of avenues, including:
- Board of Directors strategic planning retreat
- Client and community feedback surveys
- Employee survey assessment
- Strategic planning workshop with the Leadership Team
- Donor survey, meetings and assessments
- Funder partner meetings and assessments
- Community partner meetings and assessments
- Review of key organization information, assessments and environmental scan
